Monday, 10 December 2012 19:24

The greatest Lithuanian marketing campaign in the US of all time Featured

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I’ve always been a little cautious of proclaiming anything "the greatest”, but no doubt that the documentary movie “The Other Dream Team” has indeed become one the greatest Lithuania’s marketing campaigns in the US.

With a large number of shows ran across the country and positive reviews published worldwide, “The Other Dream Team” managed to hit on some universal truth that will be remembered for years to come by everyone who watched the movie and loves basketball.

“The Other Dream Team” won viewers’ admiration for a hart-breaking underdog story, good directing and the Lithuanian national basketball team’s unusual connection with the Grateful Dead.


Directed by Marius A. Markevicius, a first-generation Lithuanian American who grew up in Los Angeles, “The Other Dream Team” chronicles the journey of the 1992 Lithuanian national basketball team and their fight against the subjugation of communism to get to the Summer Olympics in Barcelona, Spain. By beating former USSR to win the bronze medal, David had beaten Goliath – and the Lithuanian team had raised the game of basketball into an unforgettable expression of political and cultural identity.

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